Tesco brings the Changing Place movement to the fore with new advertising campaign
Tesco has significantly raised the profile of the UK’s Changing Place campaign with national advertising celebrating the installation of 100 Changing Place toilets in its network of stores.
Last week the supermarket giant released press and tv advertising highlighting the work the company has been doing in the areas of food poverty, the environment and accessibility.
Changing Places campaign official sponsor Aveso, along with MDUK and the Changing Places Consortium has been part of a three-year long accessibility improvement project, culminating in the installation of Tesco’s 100th Changing Place toilet in its Watford store in December 2020. Aveso, along with its partner company Astor Bannerman, was involved with the ambitious project from the start, offering advice, support and technical expertise.
In taking this bold step towards better accessibility for the 250,000 people who rely on Changing Place toilets, Tesco has raised the bar for retail inclusivity, going above and beyond current Changing Place toilet regulation, which requires a Changing Place toilet to be installed in large supermarkets in new developments or refurbishments.
The involvement of Changing Place campaigner Kerry Thompson was integral to the success of the project. She talked about reaching the milestone of 100 Tesco Changing Place toilets in December:
“It has been an honour working alongside Tesco on our journey towards building the future of accessible toilets for all. Now as we celebrate the opening of the 100th Changing places facilities within Tesco stores nationwide it means trips out are made just that bit easier for the 250,000 disabled people and their families, including myself.”
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